Sales Lead Generation

Sales Lead

How do you identify, measure and react to buying intent across a multi-touch Sales Process?

Gen-1 'lead generation' via metrics from online portals, email & inbound / outbound calling campaigns is the norm.
'Gen-2' is all about 'Closed Loop' Analytics &Insights from Marketing to Lead Generation to Sale Closure.
Evolving from Gen-1 to Gen-2 features:
  • Attribution Analytics
  • Personalization & Engagement Scoring
  • Competitive Pricing Scoring
  • Sales Efficiency & Effectiveness Scoring
  • Traffic Increase Scoring
  • Lead Conversions
  • Deferrals & Rejection ‘Cause’ Scoring
Foundation: Big Data Platform & Key Functions
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